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Bob Fisher

The History of Fisher Chevrolet

Bob Fisher, the founder of Fisher Chevrolet, began his automotive career as a sales representative in 1947 after serving in the U.S. Navy. His knowledge and enthusiasm led him to become a dealer in 1968 when he became partners with Russ Lyons Chevrolet, a Boulder Colorado dealership originally established in 1919. Bob later bought the business in 1973. Bob's son, Craig, began his career at the age of 16 in the service department and learned all aspects of business on the job and in 1989 he became the dealer. When Bob passed away in 2008, Craig became President of Fisher Auto.

Bob's daughter, Lynn, is now Vice President and co-owner of the company. She has been with the dealership for 30 years and counting. Together she and Craig uphold a mission statement of excellence through customer service, employee service, and community commitment. In 1991 the business expanded to include a Honda dealership and a modern 70,000 square-foot facility located on 10 acres.

Fisher did not continue it's GM franchise after the General Motors 2009 bankruptcy, but was awarded the Kia franchise shortly thereafter. Although Fisher no longer performs warranty work on GM vehicles, Fisher still performs maintenance and repair work on Chevrolets and all other makes & models as well.

Fisher Auto's success is illuminated by the numerous awards collected over the years. Those awards include the Service Supremacy Award, the Honda's President's Award, and the TIME Magazine Quality Dealer Award. The Fisher's quickly acknowledge that the staff of over 100 employees is a great foundation for success. Their staff includes many longtime employees who have been recognized with numerous awards and certifications from Honda and Kia for service and training. At Fisher Honda Kia, stability, caring, and a sense of community create a welcome place to buy, service or repair an automobile and make a friend.

Fisher Chevrolet Dealership